Beyond the inviting full-colour cover were 96 pages, all printed in black and white. Quite how inviting that would have been to a young child unwrapping this book on Christmas morning one can only wonder, but the seemingly dull pages were surprisingly interesting to read - in fact quite the opposite of what you’d expect from a lightweight title.
We also discover that as a 16-year-old, Keegan signed on for Scunthorpe United, but after two years of learning his trade he admitted “I got a bit unsettled and fed up.” Luckily for the youngster, a move to Liverpool arrived in the week leading up to the 1971 FA Cup Final. Bill Shankly showed him around the ground, offered him £45 per week and Keegan, precocious to a tee, told his new boss he deserved more. After consultation with club secretary Peter Robinson, “Shanks came back and said: ‘OK son, we’ll make it £50’” Fortune favours the brave and all that, eh Kev?
In ‘For Club and Country’, Keegan described life in the England camp, but the main topic of conversation concerned a recent startling development that was set to revolutionise football in his home country. “It is only this season, 1976-77, that something has at last been done to provide England with the necessary time to prepare for matches.” He went on: “Now, under this new system, England manager Don Revie has a fair chance of taking on the rest of the world. Now we have a week to prepare for internationals instead of three or four days at the most…” Whatever next? Two internationals in one week?
He continued: “I would suggest that the competition is streamlined, with the qualifying rounds simplified – Britain could use the Home Championship for this purpose – so that eight teams play in the Finals every two years instead of four.” Ah, sweet naïve Kevin… so much still left to learn about the harsh realities of life.