Showing posts with label Advert. Show all posts
Showing posts with label Advert. Show all posts

Wednesday, 17 September 2014

Commercial Break 2

It’s time once again to dip into the advertising archives as The Football Attic finds a short selection of British TV adverts that all take their inspiration from the world of football.

Sit back and enjoy Brian Clough doing some sterling voiceover work (even if his dental work leaves something to be desired), the worlds of Dad’s Army and Fawlty Towers colliding, plus a triple bill of animated stripy chocolate bar delights.

As someone once said, they don’t make ‘em like that anymore...




(You can also see this video and many others on our Football Attic YouTube page.)

Thursday, 29 May 2014

Commercial Break: Match Weekly 'Quiz Disc' (1981)

Back at the start of January 2014, we recorded Football Attic Podcast 15 on the subject of Shoot! and Match magazine, and as has become traditional, we put out an appeal ahead of the recording to ask for your memories of either.

While many people regaled us with their remembrances of Shoot's League Ladders, two of you tugged our coats to tell us about a long-forgotten give-away gift in Match Weekly magazine.

Andrew Rockall said at the time: "Match gave away a flexidisc record with a quiz on it. Hoddle, Peter Withe and stretching my memory I think… Alan Kennedy were the contestants. Hosted by Mike Ingham, it was a three-parter and the discs were coloured 7-inch."

Monday, 10 June 2013

Pirelli slippers ad, 1981

There are times in life when nothing seems to make sense.

Here's an example. What would you get if you combined Pirelli, the renowned maker of Formula 1 car tyres (and all the excitement that motor racing brings) with Kevin Keegan, the ultimate football superstar of the late-1970's and early 1980's? Something epitomising the excitement, glamour and exhilaration of international sport?

No. You'd get a pair of children's slippers, that's what.


Sunday, 19 May 2013

Lion comic t-shirt ad, 1972

It's the gift that every football-loving child of the early 1970's wanted - a t-shirt featuring the face of Kevin Keegan with a black eye. And yours for only 92p!


Wednesday, 10 April 2013

Esso Collection of Football Club Badges - The Adverts

We might start calling this 'Discovery Week' on The Football Attic...

After Rich J recently discovered the true source for his free Winterthur Subbuteo team, I was today able to shed more light on a previous post of my own.

One of the most popular posts on our website is one of the most unexpected successes. Back in September 2012, I reviewed a largely overlooked piece of memorabilia called the Esso Collection of Football Club Badges. Coming from the same people that brought you the England World Cup Coin Collection, this was a set of football insignia (made from foil) available individually from Esso petrol stations whenever a tankful of fuel was purchased.

When I wrote the article well over six months ago, I'd barely heard of the Esso badge collection, yet as if to prove I wasn't alone, thousands of you have been visiting this website to find out more about those shiny club crests yourselves.

And if you count yourself as one of that band of loyal and inquisitive souls, you're in luck because just today I've unearthed further evidence as to how those badges were marketed back in 1971.

Sunday, 17 February 2013

England XI v Thames TV XI advert, 1979

While some people these days prefer to idle away their spare time pondering who they'd invite to their fantasy dinner parties, we football fans of a certain age can opt for something more enlightening. What better, you might say, than to put together your fantasy celebrity football team? Not much, we hear you cry.

Imagine, if you will, those heady days of the 1970's when a Pro-Celebrity Charity football match seemed to take place somewhere in the UK every other week. You could barely move for celebrity teams back then. TV commentators, politicians... everyone was at it. Rest assured the great, the good and the attention-seeking were all to be found pulling on a cheap Bukta strip at a neglected local football ground throughout the 70's, and to prove a point, here's an ad from surely the decade's biggest event.

Thursday, 27 December 2012

Puma ads (Manchester United), circa 1978

What do Joe Jordan, Gordon McQueen, Allan Simonsen, Jimmy Greenhoff, Brian Greenhoff, Andy Gray, Johan Cruyff, Chelsea FC, the Austrian national team and the Argentinian national team have in common?

No, they haven't all been signed by Roman Abramovich at one time or another. The correct answer is they all wore Puma football boots in the late 1970's, and to prove the point, here are a couple of ads showing the first two on the list doing just that.

"Puma make fourteen different soccer boots. One of them will help you play better" said the ads. Had you taken the plunge and bought two, however, you'd have really seen your overall standard improve...



Tuesday, 27 November 2012

Official Programme of the 1970 World Cup

A cheery red cover invites you to thumb through the 66 pages of this souvenir programme created as a guide to the 1970 World Cup. Priced at just six shillings (or 30p for any Brits harbouring decimal thoughts a year ahead of their time), this was the official handbook guaranteed to help you get the most out of the FIFA’s ninth global tournament.

Thursday, 18 October 2012

JVC 'Goal Makers' ad, 1981

We've featured adverts before on our blog site, adverts like this one for JVC taken from the back cover of National Geographic magazine in 1981.

Usually the main image is something football-related (else we wouldn't bother bringing it to your attention) and here we have an actual match in action, or so it seems. Chances are it's not really an actual match at all - more likely a staged scene at a US stadium (this was a US-syndicated magazine, after all) that made use of the resources before an NASL match.

Friday, 17 August 2012

Commercial break

Five TV commercials from yesteryear with a football theme. Click the titles to view the ads...

Penguin (1977)

The unlikely tale of a kids football team playing a Flightless Bird XI from the Antarctic and losing – in humiliating fashion. Having presumably exhausted all other options where local teams were concerned, the children in red-and-white stripes played off on a never-more-Seventies muddy pitch in front of a baying crowd that strongly support the birdy outfit (judging by their hats and scarves). The kids never stood a chance. The referee and various members of the crowd were heavily influenced by the allure of chocolaty Penguin bars and before you knew it, our feathery friends had put the ball in the back of the net. Cue rapturous scenes and a guard of honour as the winners waddled their way off the p-p-p-pitch. Exciting stuff.

Friday, 1 June 2012

Bovril advert, 1971


...and my, doesn't he look cheered at the prospect of drinking some hot Bovril?

Tuesday, 27 March 2012

Dunlop boots ad (featuring Trevor Brooking), 1980

An additional item from the recently featured match-day programme of the 1980 FA Cup Final.

For the record, Trev didn't wear the boots shown in the picture at Wembley - he wore plain black ones - but for all we know they may have been Dunlop anyway. Either way, a quick phone call to Kevin Keegan's agent would have got him a better boot deal, to say nothing of an England shirt with a proper badge on it.

Thursday, 1 March 2012

Heineken advert, 1978


...to say nothing of the parts most dentists wouldn't touch with a barge pole.

Thursday, 26 January 2012

Soccerboss / Goal! / Wembley ad, 1969


We wonder what the 'scientific approach' was that was used in 'Goal'? Anyone got any thoughts?

Tuesday, 20 December 2011

Flicking in a Winterthur Wonderland


The Picturesque City of Winterthur

Firstly I apologise for a such a poorly punned title. I did consider alternatives, but the play on Hot Chocolate’s ‘It started With a Kiss’ just wouldn’t work. ‘It started with an offer of a free Subbuteo team in a football magazine’ just doesn’t quite cut it.

So what am I going on about? Subbuteo! Despite being aware of Subbuteo from a very early age, being more into cricket than football meant I was more obsessed with obtaining Test Match than any flick-to-kick related products (and for £7.99 from Goldies toy shop, Test Match would be mine – replete with signed photo of the then England team... Botham, Gower et al. Now all that was required was some friends to play with... oh well, back in the box!)

As mentioned elsewhere on this blog, I had seen lots of Subbuteo items in the windows of the toy shop in town, but even when I first became beholden to football, it still never appealed. It just seemed way too nerdy and serious. Yes they had lovely shiny trophies, but one didn’t need to love Subbuteo to desire those. I'd already dipped my toe into the world of table football a few months earlier when I purchased an all white team from the bargain bin at that same toy shop, but other than drawing my own kits on the blank plastic kit canvas, I still wasn't really getting it.

Two factors combined to change my stance:
  1. There were pretty much no other football toys out there at the time (Striker had disappeared a few years earlier and wouldn’t be available again until the '90s)
  2. An offer of a free Subbuteo team in Shoot! Magazine.

Yes, a FREE Subbuteo team! Which one would I get? As the advert clearly stated, ‘You could even get your favourite team!’ The excitement!!! 
The form was filled in, the requisite Stamped Addressed Envelope (how I miss that phrase) included and the standard 28 days for delivery was waited. Finally, one day after school, a package had arrived. A package that had seen better days by the look of it; my SAE a shadow of its former self. Whether it had suffered some rain damage followed by a letterbox-induced shredding or had just been used as a football for the posties at the local sorting office I shall never know. Nor indeed did I care for I was possibly about to embark on my full-on Subbuteo journey. I tore open the parcel, excitement building... who could it be, who could it be???

Well... you know the answer to that. Kinda gave it away in the title, really.

So...Winterthur... Who???

According to Wikipedia, Winterthur (German pronunciation: [ˈvɪntərtuːr], English: /ˈvɪntərtʊər/) is a city in the canton of Zurich in northern Switzerland. It has the country's sixth largest population estimated at more than 100,000 people.

So there you have it. Furthermore, FC Winterthur play in the Swiss Challenge League, the second highest tier of Swiss football. They play at the Schützenwiese Stadium.

Their home colours are all red. Only, they weren’t back then. Their home colours were white shorts and socks and white shirts with, if the Subbuteo figure painters are to be believed, three vertical gashes to the upper body. I’m assuming they were supposed to be uniform stripes, but the ones on my figures definitely looked like the result of some coordinated machete attack. Guess that would explain the blank stares on their plastic faces. The pic below is from an eBay listing (not mine - I’m holding on to my beloved Winterthur!) Mine came in more modern Subbuteo packaging (landscape layout, not vertical), but the figures are identical.

The Walking(?) Wounded

I now had two complete teams and, along with some cheap balls from the same bargain bin as before, could fully immerse myself in the murky waters of Subbuteo. Now all I needed was a pitch...and maybe some corner flags...and obviously a ref and linesman. A scoreboard would be quite useful too. Oh dear. In one fell swoop my interest had gone from passing to 'collector'. 0 to Geek in under 5 seconds...

And so yet another expensive pastime came into existence. One I shall delve into in greater detail in future, but for now, Merry Christmas people of Winterthur... and please, get to a hospital – those wounds need serious attention!

Sunday, 18 December 2011

Bukta 'Nylon Soccer Jerseys' ad, 1971


They say the football played in England back then was electric, and now we have all the evidence to see why...

Monday, 5 December 2011

Steve Earl's Football Programmes

Since I first bought a copy of Shoot! for 42p (a price rise of 2 pence on the previous week’s issue I found out later...scandalous!), I have always been drawn to the adverts section near the back of football magazines. The promise of football-related goodies, often in full colour, tempting me all these years. 

Looking back on 25 years' worth of ads, it’s funny how some things have changed and others not. The ads aimed at kids have changed dramatically, moving with the times, as one would expect. Pastel shaded drawings of rosy faced children in England pyjamas (the ad was for football pyjamas, I'd like to point out) replaced with the headache inducing ‘LOOK AT MY AWESOME STUFF IT’S SO AWESOME AAAAAAAARGH!!!!!’ style adverts prevalent in today’s brain mush kids’ football rags.

Adverts aimed at the older end of the age spectrum have changed little; their sober, informative format giving the consumer just what they want – information about what the product is, what it does, how you can obtain it and, in the ‘olden’ days, the standard line about allowing 28 days for delivery.

One specific advert that never seems to have changed is the one that always caught my eye as a lad and still does now.  That of Steve Earl’s Football Programmes.

Advert from Shoot!, July 1986

When Saturday Comes, January 2012

The same goofy, child-bearing-hipped football fan – arm still raised aloft, still giving that curious thumbs up, possibly referring to the FREE programmes (NB: in these hard economic times, this is now just a free programme catalogue) the ad’s strapline has always carried and still clutching a handful of programmes. This figure has been invading my conscious mind for over 21 years and yet, despite this apparently excellent marketing device, the crucial piece of info missing from my memory when I came to research this was... who the hell is this advert for? For as much as I could remember the cartoon, that it was for football programmes and that it offered FREE programmes, I had no idea who was selling / giving them away.

In truth this is probably down to me not really being into football programmes, so I never felt the need to read past the first few lines. I did consider sending off for some free ones back in the day, the offer of free things by post having a very strong allure to a child whose only real post up until that point had been the limited edition Star Wars figures (send 3 names / proof of purchases from the backing cards).

Upon further research (reading my old copies of Shoot! after a trip to the garage), I discovered it was for the aforementioned Steve Earl.  I also discovered, to my disappointment and mild horror as it almost torpedoed the whole angle of this post, that in the copies of Shoot! from 1990, the advert had shrunk to only a few lines and more importantly, Mr GoofyProgrammeMan wasn’t there!!!  Rising costs and an imminent recession obviously took their toll and poor old GPM was laid off. It also now cost a whopping 50p, albeit in unused stamps, to obtain the desired free, sorry, FREE programmes. 

 
1990 - FREE Football Programmes still available, but no Goofy Programme Man?

Thankfully, despite worldwide economic meltdown, Steve seems to have fully embraced the value of solid branding and restored good ol' Goofy to his rightful place...just to the left of the title.

One more thing I love about this advert is that, through all the years, the font may have changed, GPM may have taken a sabbatical, colour may have arrived, but one thing that has remained constant is the address.  Broad Street, Bungay, Suffolk NR35 1AH.  I can just picture it now...actually, with Google Maps and street view I can do just that...so here it is...

The Promised Land!


Steve Earl's Football Programmes, I may never have sent off for your enticing offer, but you have been a steady rock in my turbulent life for two and a half decades and for that, I salute you!

Monday, 28 November 2011

Mobil 'Football Club Badges' ad, 1977


Mobil Football Club Badges, "all in the correct club colours and they're made of cloth material so you can stitch or stick them on to clothing*..."

* "We do not recommend that the badges be washed as this may have a detrimental effect."

Thursday, 24 November 2011

Subbuteo TV ad (1960's)