There’s nothing like a good logo to encapsulate the overwhelming excitement of a football tournament, so here’s my favourite five of all time...
1. Argentina 78
I don’t know what it is that makes this so pleasing on the eye to me. Perhaps it’s those simple stripes in a shade of light blue so evocative of Argentina (OK, Uruguay too, if you must) or the way they curve sinuously around the ball like a pair of hands. Maybe it’s that clear depiction of the Adidas Telstar ball that had only been introduced eight years earlier but had already become a design classic. Or perhaps it’s the fact that the overall shape of the logo is unique and doesn’t really mean anything specific, added to the clear Helvetica-style font to add an air of friendly importance. All in all, I like it because it's enigmatic but somehow just looks right because all the component parts play their part perfectly.
