Showing posts with label Shirt sponsor. Show all posts
Showing posts with label Shirt sponsor. Show all posts

Wednesday, 18 February 2015

Fantasy Nostalgia: Shirt Sponsorship in the 1960s

What would the football kits of English football teams have looked like if shirt sponsorship had arrived a decade earlier, during the late-1960's? Go on, admit it - you've been wondering about that, haven't you?

Well wonder know more as we conjure up some more fantasy illustrations to take you into an alternative reality where things really did happen...


We begin with Sheffield United (above left) who in this image are sporting the sponsor's name of Woodbine. Why? For no other reason than the once popular cigarette brand features in The Greasy Chip Butty Song, favoured so much by fans of The Blades. So there.

Then we have Watford (above centre) who perhaps might have had the Green Shield Stamps logo on their plain yellow shirts. I matched the logo with the team because the building that once acted as the Green Shield UK headquarters was based in Edgware, a short distance from the Vicarage Road ground.

Lastly, on the right of the image, I've paired up Manchester United with Watney's Red Barrel. Again, no complicated reason for this, other than the logo looks quite nice on a red shirt.

Onto the next selection...


Tottenham and Persil (above left) - a perfect combination, purely because we were always told that 'Persil washes whiter'... and just as well, as those white shirts can get really rather muddy sometimes...

Above centre is Aston Villa and their HP Sauce-fronted shirts. Here we have another local connection as the factory that used to make HP Sauce was located in Aston, Birmingham. (And you thought I was just throwing this stuff together...)

Lastly on the right, we have Oxo on the shirts of Nottingham Forest, proving once again that some logos just look better on a particular background colour. Oxo's packaging has been red for many years, so it just seems to fit.


And so to the last selection of 60's-sponsored kits, and we begin with the Hoover logo on the QPR shirt (above left). Anyone that's driven down the A40 Western Avenue in London has probably seen the lovely Art Deco building that once produced Hoover appliances at some point or another. The Hoover Building is situated just over five miles away from QPR's Loftus Road ground, thereby creating yet another tenuous link.

The middle kit is that of Norwich City, and their shirt is sponsored by Fairy Snow. The name might be faintly embarrassing, but there is a connection as packets of the erstwhile detergent used to have a yellow and green colour scheme. Fact.

Last, but not least, there's Everton and their Lyons Maid splash across the famous old blue shirt. Here I have to admit I really have been throwing this together as the weakest of all connections is based on Everton once having the great Mick Lyons on their team roster during the 1970s. Pathetic really, isn't it?

-- Chris Oakley

Tuesday, 1 January 2013

The Greatest Shirt Sponsor Ever is... Wang!

Yes, it's official - after seven weeks of rigorous voting and contentious debate, The Football Attic is proud to proclaim Wang as the Greatest Shirt Sponsor Ever!

The former American computer giant, whose name was once emblazoned on the shirts of Oxford United, beat off stiff opposition throughout, culminating in a titanic battle in the Final against Newcastle Brown Ale. Yet when Big Ben rang out to signal the end of our colossal vote-off (and the arrival of 2013), it was Wang who had undoubtedly gained the upper hand.

During the week-long Final itself we received a whopping 379 votes, and though the split was around 45%-55% in favour of Wang for most of the time, a last-day surge changed that share to 37%-63% by close of play.

Wednesday, 26 December 2012

Greatest Shirt Sponsor Ever - The Final



Newcastle Brown & Wang! 

No, not a night out on Tyneside... well, maybe it is for some, but no, not here my fellows, for this is the Final of the Greatest Shirt Sponsor Ever!!!

After starting out with 96 sponsors from the annals of English and Scottish football, we're down to the final two. And what a journey... Stone cold classics such as Crown Paints, Sharp, JVC and Granada Bingo (shut up!) have all fallen by the wayside and it's the mid-80s stars of Oxford United (remember them?) with Wang Computers against the north east stalwarts Newcastle Brown Ale... for Newcastle United, obviously.

Once again, our thanks and gratitude go out to John Devlin for kindly allowing us to use his fantastic illustrations. John's work can be found at the True Colours site and he is also on Twitter so pay him a visit and give him a follow.

Rules:

Ah sod the rules, it's the Final!

Voting closes at 23:59 GMT on Monday 31st December - so we will all get to start 2013 safe in the knowledge that the Greatest Shirt Sponsor Ever will have been decided!

Right... Off you go!



Tuesday, 18 December 2012

Greatest Shirt Sponsor Ever - Semi Finals


So we're down to the final four, and despite it looking like the Final was to be a re-run of the 1986 Milk Cup Final between Oxford and QPR, fate has intervened and made it a semi final encounter instead.

In the other semi, that there London meets Oop North so expect bare-chested barrel-shaped supporters and plenty of apples and pears... or something...

So, will it be an all-London final? Or will you all go for some full on Wang action (honestly, this stuff writes itself)? Or will we all be gannin' doon tha' toon for a bottle o' Newky Broon?  Ant n Dec... Spuggy...

Wednesday, 12 December 2012

Greatest Shirt Sponsor Ever - Quarter Finals

From the 96 came just 8 - It's The Greatest Shirt Sponsor Ever Quarter Finals!

Round 4 ended last night and there were several more shock exits.  Both of Liverpool's remaining entries took a bow, falling to the mighty Wang (fnarrr) and a concerted campaign by Ipswich fans to keep Pioneer in.

And so we come to the final 8 and what a line up it is! But enough of this...I mean, seriously, I know no-one's reading it...I could just say what I want here...I could call Frankie Boyle a racist...he'd never know! As it is, I'm not going to say that as it's patently not true...or relevant...so...where was I?

Once again, our thanks and gratitude go out to John Devlin for kindly allowing us to use his fantastic illustrations. John's work can be found at the True Colours site and he is also on Twitter so pay him a visit and give him a follow.

Friday, 7 December 2012

Greatest Shirt Sponsor Ever - Round 4


Yes it's Round 4 - The Round of 16 - of The Greatest Shirt Sponsor Ever!

Round 3 finished yesterday (Thursday) and as usual the results can be viewed here. Coventry finally bowed out to frankly more deserving sponsors, but the greatest shock of the round was Sharp, stalwart of Man U for 12 years, being ousted by QPR's Guinness. Honestly, is this the point we've reached? ;-)

Anyway, this is where it gets really interesting with the final 16 sponsors battling it out. Hitachi may have gone, but Crown Paints and Candy still fly the red flag, but the legendary CP faces seriously stiff competition in the form of Wang...stiff..Wang...is anybody actually reading this anyway?

Once again, our thanks and gratitude go out to John Devlin for kindly allowing us to use his fantastic illustrations. John's work can be found at the True Colours site and he is also on Twitter so pay him a visit and give him a follow.

Sunday, 2 December 2012

Greatest Shirt Sponsor Ever - Round 3


We've reached Round 3 - The Round of 16 - of The Greatest Shirt Sponsor Ever!

Round 2 ended on Friday and the results can be viewed here. And what a set of results they are! Hitachi defeated by Avco, Panasonic losing out to TDK and the biggest travesty of all, Granada Bingo losing to Blackburn's McEwans!!! ;-)

So with the first lot of seeded casualties, the remaining 32 sponsors now fight it out amongst themselves.

Once again, our thanks and gratitude go out to John Devlin for kindly allowing us to use his fantastic illustrations. John's work can be found at the True Colours site and he is also on Twitter so pay him a visit and give him a follow.

Sunday, 25 November 2012

Greatest Shirt Sponsor Ever - Round 2


It's time for Round 2 of The Greatest Shirt Sponsor Ever!

Round 1 ended on Friday and the results can be viewed here.

But now it's time for the big guns to enter the fray as the 32 seeded sponsors join the tournament!  At last, Crown Paints, Wang, Sharp, etc, get to flex their sponsorship muscles!

Not only that, but as you'll see, the sponsors themselves have been granted a makeover courtesy of John Devlin, author of football kit bible True Colours.

Our sincere thanks and gratitude go out to John for not only kindly allowing us to use his fantastic illustrations, but also for working so quickly to get the images to us. John's work can be found at the True Colours site and he is also on Twitter so pay him a visit and give him a follow.

Rules:

1) You are voting for the SPONSOR, not the team that it adorned.

2) Voting for Round 2 closes at midnight on Friday 30th November

3) This is a bit of fun... if you don't like the results, take a deep breath, smile and accept that democracy is flawed... ;-)

Let battle commence!

Sunday, 18 November 2012

Greatest Shirt Sponsor Ever - Round 1 (Matches 17-32)



It's finally here! The Vote for the Greatest Shirt Sponsor Ever!

Matches 1-16 kicked off yesterday and now it's time for the Sunday fixtures to take their place.

Just to repeat the Rules:

1) You are voting for the SPONSOR, not the team that it adorned.

2) Voting for Round 1 closes at midnight on Friday 23rd November

3) This is a bit of fun... if you don't like the results, take a deep breath, smile and accept that democracy is flawed... ;-)

And so... let the voting commence!

Saturday, 17 November 2012

Greatest Shirt Sponsor Ever - Round 1 (Matches 1-16)


It's finally here! The Vote for the Greatest Shirt Sponsor Ever!

As mentioned previously, this will be a knockout tournament comprising 96 teams. 32 of these have been seeded and will only appear in Round 2.  Therefore, Round 1 will be 32 matches between the 64 non-seeded teams.  NB, the list of seeded teams can be found in the post linked to above, so before I have to explain where Wang or Crown Paints are, take a look!  ;-)

I've split the First Round into two parts. This is so the page doesn't get ridiculously long and also because setting up the polls is taking longer than planned!

Rules - Just a few things to mention:

1) You are voting for the SPONSOR, not the team that it adorned.

2) Voting for Round 1 closes at midnight on Friday 23rd November

3) This is a bit of fun... if you don't like the results, take a deep breath, smile and accept that democracy is flawed... ;-)

And so... let the voting commence!

Friday, 16 November 2012

Greatest Shirt Sponsor Ever - 1st Round Draw


The 1st round draw has taken place and here it is in full:

NB...Voting instructions will follow soon :)

Greatest Shirt Sponsor Ever 1st Round Draw (64 non seeded sponsors)



Chang (Everton) v Poll Withey (Norwich)
NTL (Celtic & Rangers) v NOBO (Brighton)
Peugeot (Coventry) v T-Mobile (WBA)
Bukta (Hibernian) v Reg Vardy (Sunderland)
Solvite (Watford) v Oki (Portsmouth)
Candy (Liverpool) v Fly Virgin (Crystal Palace)
Ora (Barnsley) v Laver (Sheff Utd)
Philips (Man City) v Maxwell (Derby)
British Caledonian (Brighton) v O2 (Arsenal)
Panasonic (Nottm Forest) v Autoglass (Chelsea)
Coors (Chelsea) v JVC (Aberdeen)
JCT600 (Bradford) v Britannia (Stoke)
Ind Coope (Leicester) v Lewisham (Millwall)
Auto Trader (Reading) v Ericsson (QPR)
Saab (Man City) v (BT) Cellnet (Middlesbrough)
Skol (Nottm Forest) v Ian Skelly (Motherwell)
Courage (Reading) v Samsung (Chelsea)
Motorola (Motherwell) v GMB (Fulham)
Auto Windscreens (Birmingham) v Dagenham Motors (West Ham)
Greene King (Ipswich) v Ricoh (Stoke)
Unipart (Oxford Utd) v Truman (Wimbledon)
Carlsberg (Wimbledon) v Carlsberg (Liverpool)
Subaru (Coventry) v JD Sports (Oldham)
Greenalls (Newcastle) v Good Year (Wolves)
Dr Martens (West Ham) v ICI Perspex (Blackburn)
Hewlett Packard (Tottenham) v Capital One (Nottm Forest)
Elonex (Wimbledon) v Shipstones (Nottm Forest)
Bass (Derby) v Muller (Aston Villa)
Sanderson (Sheff Wed & Southampton) v Finlux (Sheff Wed)
Granada Bingo (Coventry) v Carling (Celtic & Rangers)
Vaux (Sunderland) v Wrangler (Notts County)
Fly Emirates (Arsenal) v Fisons (Ipswich)



Thursday, 19 July 2012

Classic football shirt sponsors

It started as a single Twitter message sent out a couple of days ago by the great football blogger @mirkobolesan. It read:

"Napoli = Mars, Hellas Verona = Canon, Arsenal = JVC, Everton = NEC, Liverpool = Crown Paints, Man United = Sharp. #propersponsors‬"

David Johnson in
action for
Liverpool.
No explanation was needed and none was given, yet everyone knew what was being discussed. Before long, many people (including myself) were chipping in with the company names that somehow seemed synonymous with individual clubs based on former shirt sponsorship deals. It was a discussion that ran and ran.

It’s almost 34 years since Liverpool became the first team to sport a company name on its shirts. It was Japanese hi-fi and TV manufacturers Hitachi that had the honour of starting a trend which would ultimately spread its commercial influence right the way down to 'grass roots' level.

Left: Alan Smith of Arsenal;
Right: Bryan Robson of Man United.
Though Hitachi’s name wasn’t seen on TV when Liverpool played, the partnership lasted four seasons – a long contract that helped forge a lasting association between the two parties. Such an extended bond between team and sponsor can create an inseparable connection in the minds of the fans, especially if they became partners so very long ago. Arsenal’s link-up with JVC in the early 1980’s is another such example, as is Manchester United’s with Sharp Electronics.

Alan Shearer during his
Blackburn Rovers days.
Yet for all that, company sponsors – if lucky enough – can raise their profile hugely if their contract happens to coincide with a winning spell for their football-playing associates. That was the fate that befell McEwans Lager when Blackburn Rovers won the Premier League in 1995, and for many years after. It’s fair to say no-one was offering up ICI Perspex as the name they most strongly associated with the Ewood Park club on Twitter a couple of days ago.

Sometimes, however, you don’t even need a successful era to be forever linked with a particular club. As @mirkobolesan pointed out in his first selection above, Napoli will always be tied with the confectionary company Mars – primarily because the shirt sponsorship deal coincided with the arrival of Diego Maradona in 1984. One could make a similar case for the Italian pasta company Buitoni who shared the sponsorship until 1991, and herein lies an ongoing dilemma.

Diego Maradona showing two
sponsors for Napoli.
If someone asked you to name the shirt sponsor with the most enduring connection to your club, chances are you'll have more than one to choose from. While one Charlton fan will fondly remember the Fads era, another might plump for The Woolwich or Viglen. Manchester City supporter? Maybe Saab are the sponsors for you… or would it be Brother, perhaps?

The more you think of the classic shirt sponsors each team has had, the more your head spins. What makes Hafnia more iconic as an Everton supporter than NEC? If you're from the red half of Merseyside, is Hitachi the ultimate in corporate partners, or would you go for Crown Paints or Candy or Carlsberg?

The importance of a company logo on a team shirt has become more important and more intrinsic to the very spirit of the game than anyone could ever have imagined prior to 1978. Which shirt sponsors would you give honorary status to and for which clubs? Leave us a comment using the link below and give us your thoughts…