TV Times: 1982 World Cup preview

What possesses a top magazine to feature a bunch of grotesques on its cover in the hope that it will sell by the million? Ask the editor of Hello magazine... or better still, stop for a moment and delight at the colourful composition that graced the front of the TV Times for the opening week of the 1982 World Cup.

Inside, there was a six-page special feature on the big event, part of which contained the writing of Martin Tyler. First up, Tyler explained (not entirely convincingly) that the hundred or more members of ITV Sport bringing the World Cup to our screens were of the highest order. I say ‘unconvincingly’ on account of the paragraph that begins: “Ron Atkinson, one of our panel of experts in Spain, is always a stickler for the correct pronunciation; he’s sure to be overheard practising the names of foreign players...” Pity he kept saying ‘tourneyment’ instead of ‘tournament’ as that was one of the many English words he was supposed to have mastered.

Tyler went on to describe the other key personnel in the ITV Sport team. There were the pundits - Brian Clough, Mick Channon, Denis Law, Jack Charlton - not to mention Ian St.John, Jimmy Greaves and Brian Moore. There were a raft of top reporters doing the rounds in Spain, namely Jim Rosenthal, Elton Welsby, Gary Newbon and Nick Owen, plus any number of familiar commentators such as Gerald Sinstadt, Hugh Johns, Gerry Harrison and John Helm. Tyler was even keen to point out the highly-talented squad of secretaries as well as all the production crew. Quite right too, I say.

Martin Tyler wasn't the only writer brought in to put TV Times readers in the mood for Spain ‘82. Tottenham’s Osvaldo Ardiles explained how Argentina could no longer rely on the ageing Leopoldo Luque and would now look to Diego Maradona - still only 21 at the time - for any success. Though the Argentinean was correct to point out that Brazil were “better than ever before”, he was a little way off the mark in predicting that they, along with Argentina or West Germany would win the World Cup.

Francois Van Der Elst, West Ham’s Belgian striker, focused on the European team’s chances of glory. West German coach Jupp Derwall, said Van Der Elst, “has a brilliant squad, so strong that he could pick two separate world-class teams,” picking out Paul Breitner and Karl-Heinz Rummenigge for special attention. “Italy I’m not so sure about” continued the Belgian. “Their side has stayed the same for perhaps too long and their tactics are too defensive. Away from home they are less potent.” So much for unerring insight there, then.

Maybe that was provided by Bobby Moore who was asked to discuss England’s chances. Though the former World Cup winner felt England could progress to the second round and beyond, he was at pains to point out the areas for concern. “My chief worry is that they will play well but, as we’ve seen often before, not score enough goals” said Moore. A look back at England’s results in Spain show the number of goals scored per match went as follows: 3, 2, 1, 0, 0.

With Denis Law wondering whether the pressure of being at a World Cup would be too much for Scotland’s younger players and Billy Bingham fancying his Northern Ireland team to “reach the quarter-finals” that year (there weren't any quarter-finals, Billy), it was certainly shaping up to be an exciting competition.

Just as well, then, that the TV Times was on hand to provide more cut-out-and-stick pieces for their World of Sport World Cup Wallchart that was given away with the magazine some weeks previously. I actually owned that wallchart back in the day, and my one abiding memory of it was the small, fiddly name tags that had to be glued on where the second round matches were displayed. Even now I've probably got traces of UHU under my fingernails somewhere.

Elsewhere in this issue, there were features on Elizabeth Taylor and Julie Goodyear (Bet Lynch in Coronation Street) plus adverts for Boots (‘Ferguson 3V29 VHS Video Recorder - £465’) and Ex-Lax Chocolate Laxative ("What a nice way to take a laxative"), but during a World Cup it was the non-football programmes on TV that would prove most important to some.

If the sporting action from Spain wasn't for you, there was always The Cannon and Ball Show, Sale of the Century, On The Buses and Give Us A Clue to entertain you, if indeed 'entertain' is the word we're looking for there. As we've said before, when there's a World Cup happening, TV companies are hardly going to put their best programmes out, and this just about proves it.

All in all, then, a curious 'special edition' of the TV Times. Though this issue commemorated a World Cup featuring not just one but three British sides, the magazine makers couldn't even find the budget to print their six-page guide to the tournament in full colour.

Putting that to one side, however, ITV were clearly looking forward to the start of the competition, and as history proved, their coverage was every bit as good as that of the BBC's, if not better at times.

I just wish I could find that old wallchart...

Read More

TV Times: 1970 World Cup preview

Many England fans of a particular vintage rightly look back on the 1966 World Cup as a high water mark in all their time supporting the national team. What's easy to forget, however, is that the following World Cup was the one that had everyone talking. England entered the 1970 World Cup as champions and no-one could fail to get caught up in all the hullabaloo that was generated.

Sir Alf Ramsey's team flew out to Mexico to defend their title and back home it seemed like everyone was intent on watching every moment of what would surely be another successful tournament. For the first time ever, the World Cup was broadcast in colour and an appreciative UK public settled down in eager anticipation to watch events as they panned out.

Getting the women onside

To fan the flames of such widespread interest in the competition, the TV Times launched it's special preview issue on the week of 30 May to 5 June (price - ninepence). Headlined How to Survive the World Cup, the magazine took a unique approach by siding with the UK's female population who, it figured, would soon be bored with the welter of football coverage hitting their screens in the coming weeks.

The front cover was a vivid green, save for the white-bedecked curves of Trisha Noble - an Australian singer well known to British music lovers at the time. Male football fans probably would have bought a TV listings magazine anyway back in the middle of 1970, but having such a tempting feminine form on the cover no doubt would have made it an absolute certainty.

And exactly how would the TV Times provide women with the means to survive the 1970 World Cup, you ask? Why with knitting, of course! Don't you remember? Everyone was knitting back then, or so the TV Times would have you believe. Knit Yourself a World Cup Woolly was the feature if you wanted to look like Peter Bonetti and family. Quite why anyone had woollen sweaters in mind when the average daytime temperature in early June was somewhere in the region of 23 degrees C is beyond me, but there it is. As for his daughter Suzanne and her knitted two-piece 'suit', the least said about that, the better...

Clickety-click

It wasn't just knitting that the TV Times could offer women, though. There was also Bingo! Yes, the average British female in 1970 was barely breaking into three dimensions with such predictable interests, in fact the only thing missing from this issue was a guide on 'How to Make Three Square Meals a Day For Your Husband.'

Anyway, the Bingo game in question was brilliantly contrived in nature. Printed on page 5 of the magazine was a Bingo card, onto which women were invited to write the names of their four dishiest players from the first week of the competition. If those four players matched up with those chosen by Trisha Noble, Kathie Webber (resident cook) and Gabrielle Drake (actress and future Crossroads stalwart), the lucky entrant could win £4,000. Failing that, the man of the house could also enter by predicting the names of that week's Best Player, the scorer of the Best Goal, Best Goalkeeper and Most Sporting Player. With that last category in mind, aficionados won't take long to work out that Jimmy Hill was on the judging panel for this one.

The classic panel

Hill's judgement (along with that of Malcolm Allison, Derek Dougan, Pat Crerand and Brian Moore) would also serve its purpose for the feature Here Come The Soccer 'Oscars'. ITV Sport's crack band of experts would be giving out awards after the World Cup to those players it thought were best throughout. TV Times even looked back four years to see who might have won the same awards in 1966.

Elsewhere, Peter Farley explained the complicated process by which coverage of the World Cup in Mexico would reach our shores in When a Football Bounces 5,500 Miles. Apparently it's got something to do with Goonhilly, a bunch of satellites and an 84-foot wide dish on a mountain outside Mexico City. Perhaps that's what they meant earlier when they were talking about the World Cup's Dishiest Players...

Soccer with the stars

And this being a celebrity-orientated magazine, there was also the obligatory feature telling us How The Stars Will Watch. Michael Parkinson's wife Mary was apparently going spare with all the wallcharts and other ephemera littering the family home. "The house looks like the Aztec Stadium" she said in a not-at-all-written-on-her-behalf quote. Bernard Youens - Coronation Street's Stan Ogden - meanwhile planned to put his feet up while supping a pint or two. 'England for the Sup!' said the TV Times, showing The Sun's headline writers the way long before their time.

Behind the mic

The only other thing we needed to find out was the make up of ITV's commentary team. Poor old Brian Moore had to forego a Mexican holiday in 1970. He was stationed at the ITV studios in London throughout. Luckier, however, was Hugh Johns (ATV), Gerry Harrison (Anglia), Gerald Sinstadt (Granada), Roger Malone (HTV) and none other than the former England international and ATV Head of Sport, Billy Wright.

Johns, we learned, had spent two months compiling a World Cup dossier beforehand. Sinstadt would be in Leon while his wife was giving birth to their first child. Harrison had been doing keep-fit exercises to ensure he stood the pace. Malone, however, was looking forward to celebrating his 37th birthday after the opening match had taken place. It's not difficult to see who the slacker was in the ITV commentary team, is it?

On the box

Finally, what else was on ITV during the opening week of the 1970 World Cup? Well to begin with, Saturday afternoon featured the iconic World of Sport, introduced by Richard Davies, whoever he is. The same evening you could settle down to watch The Des O'Connor Show with guest star Val Doonican and Jack 'Waa-haay!' Douglas.

At 4.15 on Sunday afternoon there was Bob Monkhouse and The Golden Shot which had one of those did-I-read-that-right line-ups of Tommy Trinder, Anita Harris and Status Quo. Later in the week, you could also feast your eyes on Hawaii Five-O, Doctor In The House and the Benny Hill silent one-off, Eddie In August. Well they were hardly going to put their best programmes on during a World Cup, were they?

Read More