Showing posts with label Adidas. Show all posts
Showing posts with label Adidas. Show all posts

Saturday, 6 June 2015

Top Templates: Adidas 'diamonds' (1), 1994/95

It's usually in the run-up to the start of a new domestic season that you'll hear them - the people bemoaning their favourite team's new kit. For some lucky fans, their club will be big enough to command a unique design, one that a major manufacturer will be only too happy to create for a team of great prestige and heritage. For almost everyone else, however, it's likely to be a template kit that's sported in the campaign ahead.

Kit templates have gained something of a negative reputation, a physical sign that a club can only afford an off-the-shelf design rather than an exclusive outfit by Adidas, Puma, Nike et al. This is perhaps unfair. Though it could be argued that some manufacturers should make more effort to create a wide range of designs, it's also true that some templates are good enough to demand the respect of those wearing the kit, be they players or fans.

That's where this occasional series aims to redress the balance, showing the versatility of a decent kit template while exploring the various permutations of styling and colour.

We start with a template many of you will have seen but only worn by one team, perhaps.
Germany's 1994 World Cup campaign has largely been forgotten about by many, truncated, as it was, due to a 2-1 quarter final defeat to Bulgaria. What's more readily brought to mind is the kit they were wearing, and specifically their shirt. After years of understated smartness and simplicity, the white shirts of the German national team for USA '94 exploded onto the scene with a diamond-filled surfeit of gaudiness in black, red and yellow - the colours of the German flag. It was, to coin a phrase, 'different'.

Many football kit aficionados used an alternative word - 'horrific.' What was once a by-word for effortless style had now become a challenge for those unwilling to embrace a new era in football kit design. Open-minded invention was how the mid-90's were panning out, and Germany's new kit aimed to prove it in no uncertain terms.

Even the green away shirt, not seen during the 1994 World Cup, used the same motif - to even greater howls of derision. Subtle it was not, yet it didn't stop other teams queueing up for something similar.

Elsewhere in the recently-expanded Europe, Georgia and Latvia were quick to adopt their own take on the Adidas diamonds. (By the way, has anyone else wondered why Adidas created a design founded on so many geometric shapes similar to that used by their rivals, Umbro, in their logo? Just us, then...)

Georgia's home kit, like Germany's, featured a white home shirt, but this time only two colours featured in those diamonds across the shoulders - red and black.

The same red/white/black colour scheme was applied to Germany's home shorts which had a diagonal cut-away across one leg. A peculiar feature and one which, as we'll see, was dispensed with by other teams wearing the same design. Georgia's socks, however, were different and featured the three broad Adidas stripes seen on other Adidas kits around the same time.

The away kit nicely transposed the colours to make red the predominant colour for the shirts and socks with the same black shorts.

Latvia's outfit was almost the reverse of Georgia's, red being the home colour, while the Latvian team badge was positioned in such a way as to overlap some of those diamonds. A little clumsy and unfortunate in the way it obscured the main design, it could be said.

Several European clubs also found a way to adapt the Adidas diamonds to their own effect too. In Hungary, BVSC Dreher of Budapest continued the often-used white theme, but chose blue and black as complementary colours.

In Israel. three top-flight teams had this template for their kit, of which Hapoel Haifa's home edition was virtually the same as Georgia's equivalent, and Maccabi Herzliya's was all yellow with blue and yellow diamonds on the shirt. Though evidence of these two outfits is difficult to find online, a third club, Bnei Yehuda, crop up on one or two YouTube videos wearing a very striking orange and black version. Here, as on a few of these Adidas kits, the diamonds do not have a speckled effect, as seen on the original Germany home shirt above, which doesn't unduly detract from the overall look.


The classic white-red-black combo came to the fore again in the form of FC Aarau's home kit for the 1994 and 1995 period, but arguably the best version of all was worn by Italian club Bari.

Using only a red and white palette, the club from Puglia looked fantastic both home and away, due in no small part to the absence of the wacky diamond cut-away on the shorts. In Bari's case, they chose plain white ones for the home kit and red ones for the change strip. Throw in a small flappy collar on the shirt instead of the regular tri-colour v-neck and you have a very nice couple of kits indeed.

Finally, as in Israel, three teams in the top division were wearing the above template, and once again it's difficult to know for sure how two of them looked due to the paucity of evidence. What is known is that Kocaelispor's shirt was white with black and green diamonds, accompanied by black shorts, while Petrolofisi's kit was virtually identical to Bari's, except the red diamonds continued onto their white shorts.

Besiktas, on the other hand, were rather more visible in their kit which, at home, had a white shirt and black speckled diamonds. Notable, here, is another different collar, this time a wrap-over v-neck in white and black which harked back to the mid-80's in all its neatness and simplicity.

The change strip was all red, but the black and white diamonds were retained, even including the white speckling effect from the home kit. And there was even a bonus for fans of collars as the away shirt had thin red and black piping along the inner edge of the broad white 'V'. More intricate in detail than the other collars, it nevertheless showed the flexibility of the design to be customised for any team that wore it.

It wouldn't be surprising to hear of other teams wearing those crazy diamonds of Adidas, and indeed if you know of any, please feel free to leave us a comment below with details. If possible, we'll try and add a graphic so that everyone can see what the other variations of the template looked like.

Got any favourite templates you'd like us to feature in future Top Template posts? Drop us a line and let us know!

-- Chris Oakley

Saturday, 1 March 2014

The Greatest France Home Kit 1964-2014: The Result

It was way back on December 23rd 2013 that we began our search to find the Greatest France Home Kit Ever. Thirty different kits were presented, and nearly 650 of you voted for your favourite from the last 50 years.

At midnight on February 28th 2014, the deadline for voting finally passed, at which point we were finally able to calculate the overall winner.

Having totalled up all the entries we received, we can now proudly announce that The Greatest France Home Kit since 1964 - according to visitors to The Football Attic's website - was Kit 13, made by Adidas and worn by the French national team between 1982 and 1983.


The kit, seen by millions during the 1982 World Cup Finals in Spain, received over 21% of the 646 votes we received, and was a particular favourite among the many people visiting our website via cahiersdufootbal.net and slate.fr in France.

With 137 votes, Kit 13 was a comfortable winner ahead of Kit 14 in second place, which received 108 votes. Kit 14, made by Adidas and worn during France's first major tournament win at Euro 84, was the more preferential choice of voters in the UK.

In third place, you voted for Kit 30, a kit which hasn't even been worn yet. Nike's third outfit for the French team (and one that's set to make its début in the next few weeks) has obviously caught the imagination of many of you already with its dark blue shirt and restyled cockerel badge.

Kit 30 finished just one vote ahead of Kit 20, the Adidas kit worn during France's successful World Cup campaign of 1998 and one that stylistically takes its inspiration from Kit 14 (which finished second in our online vote).

At the other end of the scale were two kits that received only a single vote each. One of them, Kit 2, was the v-neck variant of France's plainly-styled outfit of the late 1960's while the other, Kit 7, was the first Adidas kit to be worn by the French team back in 1972.

Click for larger version

So there it is - the Greatest France Home Kit is now known, and at this point we at The Football Attic would like to give our huge thanks to the hundreds of you that voted over the last nine weeks or so. We'd also like to send our special thanks to Andrew Gibney from French Football Weekly for helping us promote our online poll, without whom it would have been far less popular!

We hope your favourite France home kit fared well in our vote-off, and we'd be interested to hear your views on the final result, so please do leave us a comment below and give us your thoughts.

In the meantime, thanks once again for your participation - we really appreciate it!

Wednesday, 7 August 2013

Football kit manufacturers: Trends, graphs and charts

As you probably know, we're rather fond of football kit design here at The Football Attic. We like nothing better than making broad sweeping statements about the brilliance of a particular kit, especially when we know we haven't got a clue what we're talking about.

What makes football kit design such a fascinating subject is the sheer number of great designs that have been produced over so many decades. In England, this began in earnest during the mid-1970's when production techniques improved and a burgeoning sense of commercialism finally dawned.

So many great manufacturers are associated with the football kits of English football - Adidas, Nike, Admiral, Umbro... the list goes on, but we wondered which ones have provided the most kits for top flight teams since the mid-1970's, and what the trends have been in the popularity of those manufacturers.

To find out the answers to these and many other questions, we plundered as much information as we could find from the website that's unparalleled in its knowledge of the subject, Historical Football Kits. Our research threw up a number of interesting findings.

The early days: 1974-1980

It's fair to say that before the 1970's, football kits were made to distinguish the colours of one team from another and very little else. Football kits were looked upon as 'equipment' rather than fashion items, but that was all to change.

That change has often been attributed to the Leicester-based firm of Admiral, and it's not hard to see why. In 1975, the classic 'tramlines' design arrived to bemuse and amaze the fans of Coventry City, Dundee and Wales, and by 1976 their logo seemed to be cropping up everywhere. They weren't, however, the domineering force in the English First Division.

Where our story begins in the 1974/75 season, it was Umbro that had the lion's share of all the top team's contracts, providing kit for eight of the 22 clubs. By the end of that campaign, the number had increased to nine because QPR had switched allegiance from Admiral in late January.

First Division 1974/75: Kit manufacturers
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Details of the kit manufacturers providing First Division kits are somewhat sketchy for 1974/75. More than half the club's suppliers are unknown, but we do know that Admiral only had three top clubs on their books at the end of that season - Stoke City, Luton Town and Leeds United. By the end of the decade, this figure had doubled, but Umbro were also adding more clubs to its portfolio. During the 1976/77 season, they provided the kit for 13 of the 22 teams including the top four - Liverpool, Manchester City, Ipswich Town and Aston Villa.

Queens Park Rangers 1976/77
It was in this season that Adidas made their First Division début well after their logo had appeared on shirts during the 1974 World Cup. Queens Park Rangers have the distinction of wearing the first Adidas kit in the top division and indeed they were the only club that did so at the time, but in 1977/78 another four teams wore the German marque - Middlesbrough, Birmingham City, Ipswich Town and Nottingham Forest.

In the period between 1974 and 1980, the only other companies providing kit for First Division teams were Bukta and Le Coq Sportif, but they were struggling to make much of an impact during this time. Bukta, based in Manchester, were the suppliers of team kit for Newcastle United during much of the 1970s and also had their logo on West Ham's kit during the 1975 FA Cup Final. As for French firm Le Coq Sportif, their arrival in the First Division didn't come until the 1978/79 season when they provided the kit for Derby County. Tottenham and Aston Villa would soon follow suit when the 1980's finally arrived.

A sign of things to come: 1980-1989

In the latter half of the 1970's, only five companies had made football kits for England's First Divison teams. In the decade that followed, that number had increased to 14 but be in no doubt - Adidas and Umbro were far and away the main players. Admiral's star was on the wane and as new names like Hummel and Patrick began to get some traction, a few 'club brands' started to appear on the radar too.

Between the two of them, Umbro and Adidas provided the kit for 18 of the 22 First Division teams in the 1980/81 season. Only Coventry City and Leeds United (Admiral), Southampton (Patrick) and Tottenham Hotspur (Le Coq Sportif) bucked the trend, but as the 1980's progressed, more and more clubs were tempted to try alternative suppliers.

First Division: 1980-89 - Umbro & Adidas v The Rest
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Coventry City, in particular, adopted a different approach when they ditched the Admiral tramlines in 1981. Their famous 'Talbot' kit was the product of a company called Talbot Sports, and in the 1986/87 season they fashioned their own supply deal again by plumping for kits made by Triple S Sports. As luck would have it, the striped Coventry home kit ended up being worn during a successful 1987 FA Cup Final against Tottenham, but it was a one-season wonder and was replaced for 1987/88 by new strips made by Hummel.

Danish company Hummel had started making First Division in-roads after some useful exposure during Euro '84. Their clean, distinctive, Arsenal-style shirt had been worn by the Danes right through to their exit in the semi-finals of the competition, and it was in the following season of 1984/85 that Norwich City became the first club wear the famous double chevrons. By the end of the decade, they'd be joined by Southampton, Aston Villa, Tottenham and, of course, Coventry.

First Division 1980/81 - 1988-89: Kit manufacturers per season
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The arrival of lesser-known names like Henson, Scoreline, Strike and Spall in the late-80's was a portent of things to come. Adidas and Umbro's combined share of all the First Division kit deals was down to just 50% in 1988/89, and in the 1990's things got even worse for them as the race to supply outfits for the top clubs got even hotter.

Diversity: 1990-1999

Taken as a whole, the final decade of the 20th Century saw Adidas almost disappear from the English First Division football kit landscape. Having supplied outfits for as many as seven or eight of the 22 top-flight clubs during some seasons of the 1980's, they were down to just one team - Liverpool - in 1994/95. On two occasions later in the decade, only Newcastle United were on the German company's books.

This surprising fall from grace can perhaps be attributed to the growing prominence of the Champions League as Adidas' main priority and the need to have its kits on show there. The increase in football kit manufacturers in the UK was also growing - 27 used during the 1990's - but initially at least, Umbro didn't seem affected by either issue. Between 1990 and 1993, they were making the kits for almost half of the First Division's teams, including Everton, Nottingham Forest, Chelsea and both of the Sheffield clubs.

First Division/Premier League 1974-2014: Kit contracts for Adidas and Umbro
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By 1995, however, even Umbro were seeing their dominant grip on the market weakened. New companies were providing smart, stylish alternatives for England's top clubs; Asics, Puma, Reebok and even Nike wanted a piece of the action as the traditional giants of the kit world were forced to take a lower billing.

Apart from Umbro, there was one other company that made more First Division kits than Adidas - Pony. The American footwear firm arrived on the scene in 1993 with kits for Southampton and West Ham that both featured prominent 'reverse tick' elements on the upper part of the shirt. The tick came from Pony's logo, and while it looked fine on the West Ham kit, Southampton's red and white stripes struggled to form a harmonious complement with it.

Yet again smaller companies were snapping up the few crumbs that were left after the giants had fed. Clubhouse and View From were two names used by QPR in the early 1990's; Swindon's only season in the top flight saw them wear a kit by Loki; Avec came in to lend Sunderland a hand near the end of the decade, while Crystal Palace went for Nutmeg in 1994/95.

First Division/Premier League 1974-2014 - Kit manufacturers per season
(Click for larger version)

More so than ever, the fragmentation of the kit supply market was providing more choice for clubs and ever-more imaginative kit designs for fans to savour, but the 21st Century would see the trend slow down as the big companies returned to reclaim their territory.

Contraction: 2000 onwards

In 2004/05 and 2006/07, the 20 clubs of the Premier League in England used 14 different football kit providers - the greatest number in any one season. Adidas and Umbro were still there, but now Nike were pushing hard to join them at the top table. Not far behind were Reebok, a perpetual partner and shirt sponsor for Bolton Wanderers but now also a supplier of kit for Liverpool and Manchester City. Kappa and Puma were also a familiar sight in the Premier League around this time, while Le Coq Sportif were making something of a comeback too.

So many kit makers for so many clubs, and yet that all changed at a stroke at the start of the 2007/08 season. During the previous campaign, Umbro made kit for only one Premier League team - Everton. When the next season began, they had six clubs to their name - Birmingham, Blackburn, Everton, Sunderland, West Ham and Wigan.

Several kit companies disappeared from view that Premier League season - Airness, Diadora, Hummel, Joma, JJB and Lonsdale all found themselves without a contract for one of England's top teams, while Reebok's portfolio was reduced from three teams to just one - Bolton. Quite how or why Umbro had managed to snap up so many contracts is unclear, but their diamond-strewn designs of 2007/08 were certainly a common sight - even on the England kit of the time.

Click to see larger version

Umbro's dominance contracted again a few seasons later as Adidas and Nike consolidated their own exposure in the Premier League as once again a wider variety of manufacturers returned. Xara, Carbrini and Macron all wrote their names into the football kit history books, but a notable divide was slowly forming between the big companies and the smaller ones.

These days, we've come to accept this as the ongoing norm. On the one hand, Adidas, Umbro, Nike, Puma and Reebok struggling for overall superiority, well established and proven to create football kits of a high quailty. On the other hand, smaller and newer companies trying to make a positive impression but having to accept a limited impact among England's footballing elite.

Yet with this coming season, all that is about to change again. What Umbro did in 2007/08, Adidas have done on an even bigger scale for 2013/14, for they will start the next campaign providing kit for nine of the top 20 clubs in England. It is by far the strongest attempt by the German company to dominate the Premier League, and in the weeks to come you'll be seeing Chelsea, Fulham, Hull City, Southampton, Stoke City, Sunderland, Swansea, West Brom and West Ham wearing those three famous stripes.


How have Adidas forced their way to the top of the tree with such ruthlessness? In part, the answer lies with the disappearance of two of their main rivals. Reebok's final season in the Premier League came in 2011/12 when Bolton Wanderers were relegated, but this came seven years after Reebok became a subsidiary of Adidas themselves. As for Umbro, they were bought out by Nike in 2008 and have since been sold on to Iconix Brand Group during the last year. Whether we'll see the Umbro diamonds again in future remains to be seen, but there are some encouraging signs beginning to appear.

With two such big names no longer competing for a share of the market, Adidas has seen an opening and taken advantage. Quite what you may think of this year's Adidas kits would be interesting to know, but it seems the football kit landscape - in the Premier League at least - will be a less varied (perhaps less interesting) place this season. With only three companies - Adidas, Nike and Puma - owning 75% of all the top clubs' kit deals, the likelihood for diverse design sadly seems all but doomed. We can only hope for better in the not too distant future.

Total number of 'kit seasons' for all manufacturers - 1974-2014
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Kit manufacturers used by First Division/Premier League teams (1974-2014)
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With special thanks to Dave Moor at Historical Football Kits for his help in providing the data for this article.

Monday, 6 May 2013

Great Tracksuits of Our Time: No.14 - FA Cup Special

Not long to go now until FA Cup Final Day, so let's look back to 1978 when two rather fine tracksuit tops graced the biggest game in the English football calendar.

The scene was Wembley, the teams were Ipswich Town and Arsenal. Terry Neill and Bobby Robson emerged from the tunnel into the warm May sunshine and shortly after we got our first sight of the 22 players that would start the 1978 FA Cup Final.

Tuesday, 19 February 2013

Great Tracksuits of Our Time: No.9

Argentina (1978):



A special occasion sometimes requires a special outfit to wear and as hosts of the 1978 World Cup, Argentina certainly got it in the form of this fetching sky blue tracksuit by Adidas.

Monday, 17 December 2012

Great Tracksuits of Our Time: No.6

The sixth installment in our 'Great Tracksuits' series comes courtesy of Sam Swaffield, co-editor of The Seagull Love Review. A devout Brighton fan, Sam's keen to draw our attention to the apparel worn by his team during one of the high points of their history...

"As a kid growing up in the 90's, all I'd known was Albion kits manufactured by highly suspicious brands. The likes of Ribiero, Super League and Sports Express all had a shot at the stripes, and none of them are in business today.

The 80's though, as we all know, was a golden era. Our Adidas days, between '79 and '86, are viewed by my generation as some sort of kit utopia, where the historic stripes were dropped for an all royal blue dream, the West Germans no doubt unequivical over the phone to Hove; "For you Brighton und Hove Albion, ze stripes are over".

Pictures of the kits are easy to find. The British Caledonian emblazoned sheen of the '80 shirt is a classic, and the red Nobo away shirt of '86 is definitely worth a look. For what I like to call 'Leisure Wear' though, it is a different story.

Official team snaps from '82 show a classic Adidas 2-piece tracky; coaching staff in royal blue trousers and body with white sleeves and customary box fresh Copa Mundials.

For the FA Cup Final in '83 however, Adidas went into overdrive. First a new kit just for the Final (a cotton number with red and white pinstripes, danke schön), and then a new tracksuit for the journey to the team hotel and subsequent round of golf. This classic Albion apparel, a set of which I've never seen apart from in the video below, scrapped the white sleeves for dashing white and red go-faster stripes across the chest and embroidered FA Cup Finallist detail under the badge.


As Albion kit goes, this is the pinnacle. If I had one, I, too, would wear it with royal blue suede Sambas, and saunter around Brighton, king of sports casual, seagull savant, pride of Sussex.

It's worth noting in the video Chris Ramsey looking like Marvin Gaye, Jimmy Case rejecting Adidias and dressing like a crap Scouse Bruce Springsteen, and David Icke, dodging the lizard people, to actually present the piece. Happy days indeed."

Our grateful thanks go to Sam Swaffield for telling us about his 'Great Tracksuit', and don't forget, we'd love you to do the same by dropping us a line. Email us at admin [at] thefootballadmin [dot] com with all your details, and you, too, could see your words appearing in a future 'Great Tracksuits of Our Time' article!

Thursday, 6 December 2012

Great Tracksuits of Our Time: No.5

Our good friend Rich Nelson from the always excellent 'Escape To Suomi') provides us with this contribution to our 'Great Tracksuits' series:

Arsenal (1989/90):