Thursday, 18 October 2012

JVC 'Goal Makers' ad, 1981

We've featured adverts before on our blog site, adverts like this one for JVC taken from the back cover of National Geographic magazine in 1981.

Usually the main image is something football-related (else we wouldn't bother bringing it to your attention) and here we have an actual match in action, or so it seems. Chances are it's not really an actual match at all - more likely a staged scene at a US stadium (this was a US-syndicated magazine, after all) that made use of the resources before an NASL match.

By way of additional material, we also hear about JVC's wonderful range of audio and video equipment, including the 'revolutionary VHD video disc system' which, in hindsight, beautifully pricked the bubble of self-importance JVC were putting themselves in.

Yet that isn't really the most interesting part of this advert. For me, the best bit comes right at the bottom where we see a series of six logos printed in black and white.

The first one's very familiar as it's the official logo for the 1982 FIFA World Cup. Granted it loses something with the lack of red and yellow to illustrate the Spanish flag, but so be it.

The next logo, however, is very unfamiliar. It appears to be a map of Europe, stylised in such a way as to look loosely like a football. I'm guessing that's the case on account of a few hexagonal patches I can see, but others are anything but hexagonal (yes Italy, I'm looking at you). The inclusion of the UEFA acronym below suggests this is a little known logo for the Swiss-based governing body, but can any of you claim to have seen this ever before? Thought not...

Next up we have the lovely flower-inspired logo for the 1980 European Championships, a familiar sight for collectors of Panini's Europa 80 stickers and the great uncle of the logo created for Euro 2012. After that we have the traditional old logo for the US Soccer Federation, a logo that wouldn't look out of place on the jacket of an American military leader. It was crying out for a modern replacement and sure enough one duly came a decade later.

Speaking of logos that have since been replaced, we next have one for the Australian Soccer Federation - a pleasing if rooted-in-the-70s symbol that'd look good on any football shirt, in my humble opinion.

The last one, however, is a real beaut. Not so much a logo as a trophy shown in silhouette, we see the 'Gold Cup' or La Copa de Oro de Campeones Mundiales, to give it its full title. It was the prize for a little-known tournament with the nickname of Mundialito ('little World Cup') played once and once only between December 1980 and January 1981. Hosted by Uruguay, It's purpose was to celebrate 50 years of  World Cup history by bringing together all five former champions for a one-off winner-takes-all 'battle royale' (if that's not too many exuberant phrases to cram into once sentence).

With guest team Holland completing the two groups of three, the tournament played out before a conclusion that saw the host country beat Brazil 2-1 in a dream final for the locals. But what about that trophy, though? And what about those logos? Surely no advert for a Japanese home electronics company has ever seen such splendour.


  1. Mundialito was supposed to feature all six of the World Cup winners, but the Netherlands were drafted in after the FA, in a by this time traditionally haughty move, decided not to send England.

  2. Right you are, Ian. Not the first time England have been too proud to enter a tournament, eh? *cough1930worldcup*...