There’s nothing like a good logo to encapsulate the overwhelming excitement of a football tournament, so here’s my favourite five of all time...
1. Argentina 78
2. Euro 88
3. USA 94
4. Euro 2012
Panini Europa 80 sticker album will remember the competition’s logo – a stylised flower based around a football motif (told you). It was this logo which proved the inspiration for the Euro 2012 tournament, designed by agency Brandia Central, that brought the flower idea up right up to date in a more colourful and slightly 3D way. The design itself is gorgeous with a football for the main bloom of the flower, yet it and the petals all use human figure devices with outstretched arms as part of the understated styling throughout. The colours of the host nations, Poland and Ukraine, feature noticeably but tastefully and the font is modern but informal. Rather cleverly, the floral design could be applied to a variety of different uses from umbrellas to posters and on its standard purple background rarely looked anything other than absolutely superb.
5. Italia 90
Got a Favourite 5 of your own that you want to tell us about? Drop us a line at admin [at] thefootballattic [dot] com...