In an age where several manufacturers where vying for supremacy in the football sticker market, Panini were already the yardstick by which their competitors were being judged. To beat the best, sticker collections like Football Special 79 had to offer something a bit different - something… well, ‘special.’
AVA Americana were a Munich-based company that had dipped their toes into the UK sticker market twice previously during the 1970’s. On this, their third and last tilt at greatness, they created a set of 384 stickers to be housed in a 60-page album. Quite whether you’d call the collection ‘special’ is a matter for personal judgement, but it was certainly different from the equivalent being sold by Panini.